Engaging E-commerce site & visuals

Web design, photography & social media templates
The Client
Nudge Innovations is a Glasgow-based product design startup with a focus on creating products that help make reuse easier.
Project Goals
The client needed a new website, social media templates and product photography. The website needed to connect to their Shopify store and have a way for companies to partner with them to stock their products. Nudge wanted a modern website that engaged users to buy their products and it needed to be device-responsive.
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The Process
I first began with creating social media teplates on Canva so that a strong design language would form and the client could start posting straight away. This style would then inform how the website would look.

I chose Webflow as the website builder platform as the client wanted custom animations and more control over the layout of the site. I started with mockups on Figma to iterate the page designs until the client signed them off. I then built each page on Webflow, making them responsive and creating custom loading animations to suit the design style and feel of the company.
Photography
The client wanted product photography that highlighted the features of the water bottle & coffee cup duo that nest together. I did a combination of clean studio shots and liftestyle images to show the product in use.
“Christina is lovely to work with and very multi-talented! She created our website, took product photos, created social templates, and overall helped us refine our brand and messaging. Would highly recommend!”
Nudge innovations